b'10. POSITION YOUR COMPANY TO ATTRACT INVESTORSThis is the most important chapter you will read. The practices de-scribed in this chapter are the keys to creating a long-term, sustainable syndication practice. You will no longer worry about where you will find investors, because you will have already found them. Investors will be asking you when they can invest with you againinstead of you chasing them for money. You can become the venture capitalist, angel investor or private equity fund that you are currently pursuing to invest with you. You can be the person that other syndicators seek to fund their offerings. Simply reading this chapter wont help you, however; you have to create your Investor Marketing Plan and make it your ownyou have to do the things you say you will do and keep track of your progress, and you will need all of the marketing tools described in this chapter at various points in your progress. The best way to do this is to develop a marketing system that does sev-eral things: Promoting your company Meeting and developing relationships with investors Establishing a record-keeping system that will allow you to keep track of them, and Developing a suite of marketing tools that you can use to attract and wow your investors. 37 37The Web Store at www.InvestorMarketingMaterials.com offers marketing support services for your securities offerings. We assembled our own team of experienced securities attorneys, professional editors, and graphic designers who can provide these services after we couldnt find competent providers of the type of marketing materials we wanted our clients to have 113'