b'How to Legally Raise Private Moneymoney, you will need to be able to communicate this in a straightforward manner, both to your attorney who will help you structure the transaction and draft the legal documents, and to your prospective investors.After reading this book, you should be able to talk confidently about your investment opportunities to your family, friends and even the most affluent investors. Youll have to figure out your business model on your own, but the tools you need to set the stage and confidently raise private investor funds are contained in this book. WHAT TO OFFER INVESTORS (AND WHAT NOT TO OFFER)As a syndicator, you will have two objectives when using private inves-tor funds. The first is to make a profit for your investors. The second is to make a decent living for yourself. Dont throw your own needs under the bus to please your investors. That business model wont feed your family. Youll soon find yourself back to bartending, or whatever you did before you decided to become a success-ful, self-employed business mogul. Doing so is also a disservice to your investors. If you arent making enough money as a syndicator, you will have to find other means of doing so that will compete for your time and resources. If you stop paying enough attention to the investment, both you and your investors will suffer. We will talk about how to structure your offerings to give you an ongoing income stream in later chapters, but remember this point, as it is crucial to your success. A common mistake syndicators make in their early offerings is to offer too much to their investors, thinking they need to do this to get investors to take a chance with them. As you become more experienced and devel-op a track record, you will be able to command a higher percentage of the profits as your compensation for forming and running the company.Even so, the difference between what you offer in your earlier versus lat-er offerings should be subtle, not a big leap from offering 50% returns to 12%. If you offer too much in the beginning, compared to what you might want to offer in the future, you may never be able (or want) to match that amount in later offerings. If you ever want to raise money again (as many entrepreneurs do), you will have to start from scratch, cultivating 10'