b'How to Legally Raise Private MoneyOnce you issue a free report you need to have a plan to follow up with the recipientpreferably in a phone callto get to know them better and see if they are interested in future investment opportunities. Email Drip System/NewsletterIn todays electronic world its easy to create an email drip marketing campaign. The hard part is sitting down and creating relevant content. Taking the time to do this, however, may generate significant rewards. This system will give you a way to immediately begin following up with people you meet at live events, chance meetings, or who request more information such as your free report or other giveaway from your website. Information should be conveyed in a monthly newsletter or one-page letter format. Relevant content could include articles contrasting traditional invest-ments to real estate, or real estate trends specific to your property type. Other relevant content could include upcoming events of interest to the audience. Be careful. If you are doing Rule 506(b) offerings, to keep the content generic and dont talk about your current investment opportunities. Al-ways close with an invitation for potential investors to learn more by con-tacting you directly. Regardless of whether they do, you should follow up with them. This isnt the place to do a sales pitch. The purpose of this communica-tion is two-fold. One purpose is to educate your audience, and the other is to keep the recipients from forgetting who you are. You want to them interested, reading your emails. If you provide poignant content on a reg-ular basis, your audience will look forward to your newsletter and your calls. Put all potential investors you meet on a newsletter drip system. Make sure you follow the Federal Trade Commissions CAN-SPAM Act for inter-net marketing campaigns. 39This act generally requires that you accurately identify where the information originated (an accurate email address and subject line), that the information is an advertisement, and an effective and prompt opt-out system. 39 https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compli-ance-guide-business, CAN-SPAM Act: A Compliance Guide for Business. 124'