b'10. Position Your Company to Attract InvestorsEducational Events or ReportsBefore making an investment decision, prospective investors will want to be assured that you know what you are doing, that you have some ex-perience doing it, and that you have achieved successful results in the past. Some will want to get to know you by hearing your voice, seeing you speak, and getting to know you. Educational events are one way to meet potential investors face-to-face and show them your expertise.If you are a 506(b) issuer, your education content needs to be generic and educational. It must be designed to inform and not to sell. By provid-ing educational information to investors, you can instantly gain credibili-ty as an expert. One way to do this is to teach people what you do as if they were going to do it, too. Few in the audience will try to emulate you. Some will think its too much work and consider investing with you instead. Those are the relationships you want to cultivate. If you are doing a Rule 506(c) or Regulation A+ offering, you may be able to have a more targeted meeting where you discuss the details of your offering. But you should always remember that investing is a personal decision and a relationship business. The primary goal of your live event is still to engender trust, credibility and expertise. The objective at this event should not be to sell as much as a way to enlarge your database of potential investors for all of your future investment opportunities. A list of marketing tools you should have in your investor marketing plan and a description of how to use each oneis available at this link: https://howtolegallyraiseprivatemoney.com125'