b'10. Position Your Company to Attract Investorsprice, investment dollars, total return on investment, and so on. Your track record can add tremendous credibility to investors. It shows them you have experience and gives them additional confidence in your ability to manage their investment. Pitch Deck The pitch deck is a PowerPoint presentation that explains your business to investors. It should be less than 15 pages with your company logo and highlights from your company brochure and investment summary. You will typically present it to investors in a live meeting, event or webinaror you can use a video conferencing software to go over it with them online. If you have a pitch deck, and your competitors dont, and investors are comparing you side by side, you win. Your pitch deck needs a compelling format, a theme to match the rest of your brand and marketing materials, and relevant content. One of the biggest mistakes in investor presentations is too many words on a pagethe page should be designed to prompt you to explain your message, without your having to read the content to your audience. Email TeaserYou must condense the most salient points of your offering down to a one-page email teaser that you can email to prospective investors. Be careful of how you use this for a 506(b) offering. You cant send email blasts, even to investors with whom you have developed a pre-existing relationship. For a 506(b) offering, send emails one at a time, personally addressed to each prospective investor. You will increase the effectiveness of this email if you call each prospective investor first and let them know what you are sending so they know to look for it. White Paper/Free ReportIts one thing to drive traffic to your website, but its another to get vis-itors to give you their contact information. You will greatly increase the odds if you give away something for free, and in the process, demonstrate your knowledge as a subject-matter expert. Your white paper should be based on your industry, explaining why investing in your company is a good opportunity for them and why now is the right time to do it. The purpose of this document is to provide educational information, and to establish you as an authority in your field. 123'