b'How to Legally Raise Private Moneythe investor in person, send the person home with your company bro-chure and a pre-qualification questionnaire. If you meet on the phone, email it to him or her so the person has something to review later and to show to his or her significant other.Maintain Your Relationships Your investor marketing plan should also include an investor mainte-nance program for investors whom you have met, but who havent invest-ed with you yet, and a continuing marketing and investor communica-tions program for those who have already invested with you. Make sure your investors remember who you are. Investors are inter-ested in you first. They are far more likely to look at your offering only if they already know you, so stay in touch with your prospects via periodic, live human contact and online interactions. It may be many months from when you meet someone to when you have a live offering, so keep pro-spective investors interested and informed by regular communications.PREPARE YOUR MARKETING MATERIALSNow that you have selected a name and theme for your company, you need to begin developing the marketing tools you will need to meet and engage investors. In the following sections, we will discuss the recom-mended marketing tools, their purpose and when to use them. To ensure maximum success you should hire a professional editor and graphic designer to help prepare your marketing materials. In my expe-rience doing so will allow you to raise money faster and from higher net worth individuals. An experienced editor and graphic designer can make your marketing materials measure up to the professional materials and prospectuses offeredbylargeinvestment companies andhedge funds who are the competition for investor dollars. DIY marketing materials are for amateurs. So, while it may be OK for you to create them yourself for your first offering or two, as you grow, con-sider hiring professionals.The more professional you appear to investors, the more confidence they will have in your ability to safeguard their investmentand the 118'