b'How to Legally Raise Private MoneyFor a startup business, the project summary will describe your product or service, why its needed, your competitors, your marketing, operations and exit strategies, and what funds are needed for current and future phases of your company. The entire document should be no more than 16 to 20 pages. About 15 pages is ideal. It should have short text paragraphs, lots of photos, graphs, and tables. Anything longer than 15 pages will become redundant and disrespectful of your investors time. An investor needs to be able to read your project summary in 30 minutes or so. Investment Summaries for Blind Pool Offerings If you are doing a semi-specified or blind pool offering, you will write a more comprehensive investment summary that describes your business model and investment criteria. Think of this as a condensed version of your business plan, containing only the information your investors want to know. The purpose of your investment summary is to help you solidify your business model and explain it to investors in a logical, coherent, and com-pelling format that you can use to raise money for your company. You may also use it to get investors ready for when you do have a deal so they already know they want to invest with you. This document will help you explain to potential investors what you are doing, how you are doing it, how it will generate a profit, why it makes sense, and what has to happen before investors get their money back and a return on their investment.The investment summary should be written in plain Englishnot legaleseand is designed to be an exhibit to your private placement memorandum or offering circular and a standalone marketing piece for your securities offering. It is meant to accompanybut does not replacethe legal documents required for your offering.Track RecordFor real estate investors, your track record is the place to showcase the experience of members of your management team with similar proper-ties. Your track record can be in tabular or narrative format, describing such things as relevant dates, the type of property bought or sold, purchase 122'